Goal accomplished. The Mobile World Congress (MWC) closed its doors this Thursday with satisfactory numbers for GSMA, the technology employers' association that has organized the show based at Fira de Barcelona since 2006.
The 88,500 visitors registered since last Monday exceed the 80,000 expected before the event began and represent 28,500 more people than in the last edition, still weighed down by the effects of the Covid pandemic. The CEO of the GSMA, John Hoffman, had already advanced before the inauguration that, possibly, that figure would be exceeded. Today, with the first official data, it has been confirmed. "The MWC has returned with all its might," said the executive.
The fair has brought together more than 2,400 exhibitors this year and has welcomed more than 1,000 speakers during the four days. GSMA has detailed that 21% of attendees hold management positions in their companies and that women have represented 26% of all visitors.
The forecasts for the economic impact in Barcelona and its surroundings are 350 million euros, plus the creation of 7,400 temporary jobs. Even in the absence of concrete data, the GSMA maintains that "expectations are to exceed these figures."
The MWC will be held in Barcelona again next year between February 26 and 29. Last July, the show renewed its contract with Fira until 2030 and, from then on, the renewals will be automatic if neither party proposes to interrupt the agreement.
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