Fidelity Investments said on Tuesday it cut the price on trades for stocks and exchange-traded funds by 38 percent for retail brokerage clients.
Continue Reading Below
Boston-based Fidelity's price reduction to $4.95 from the previous commission of $7.95 a trade, will likely put pressure on the rest of the U.S. brokerage industry. Fidelity's price offers a discount of more than 50 percent when compared with some rivals.
"It puts the flag up that Fidelity is the value player in investing," said Ram Subramaniam, president of Fidelity’s retail brokerage business.
Fidelity said it also reduced option pricing to $0.65 per contract, down from $0.75. Fidelity's online brokerage business has 17.9 million accounts and $1.7 trillion in total client assets.
(Reporting By Tim McLaughlin; Editing by Andrew Hay)
Our editors found this article on this site using Google and regenerated it for our readers.