"It's what drives me": How Simon Loasby designs cars at Hyundai

When a designer designs a new car, he not only has to look at it, but at the same time he has to make sure that it follows the manufacturer's line, combines innovation and tradition and also cuts a fine figure from a cost and physical point of view.

"It's what drives me": How Simon Loasby designs cars at Hyundai

When a designer designs a new car, he not only has to look at it, but at the same time he has to make sure that it follows the manufacturer's line, combines innovation and tradition and also cuts a fine figure from a cost and physical point of view. "That's exactly what still drives me: lifestyle, visions, creativity in a global designer team," says Simon Loasby, Vice President Hyundai Design, in the "ntv mobil" podcast.

The Englishman, who learned German to impress his mother-in-law, explains how, when and why which philosophy is implemented. An entertaining conversation from the first brush stroke to the finished car at the secret presentation of the Ionic 6 in London.

ntv mobil podcast, the podcast for the mobility of today, tomorrow and the day after tomorrow with Norman Adelhütte.

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