Jordan, Nike, Under Armour upping profile at Florida Mall athletic stores

Foot Locker, Footaction and Champs Sports are expanding at Florida Mall to put the attention on marquee shoe brands. The three retailers are getting bigger to feature store-in-a-store concepts Flight 23, Nike Kicks Lounge and Under Armour shop the...

Jordan, Nike, Under Armour upping profile at Florida Mall athletic stores

Foot Locker, Footaction and Champs Sports are expanding at Florida Mall to put the attention on marquee shoe brands. 

The three retailers are getting bigger to feature store-in-a-store concepts Flight 23, Nike Kicks Lounge and Under Armour shop the Armoury, Florida Mall announced.

“We’re pleased to welcome these experiential concepts to The Florida Mall,” said Brian Hanson, general manager in a statement. “We continually strive to offer our visitors variety and top-tier retailers, and we are certain that these new additions will be extremely popular.”

Footaction is planning to relocate and expand within the mall, adding 6,500 square feet for a Flight 23 store with items from Nike’s Jordan brand of footwear and clothing.

Footaction is also adding a Nike Kicks Lounge area that will showcase sportswear from the Beaverton, Ore.-based sports giant as well as exclusive sneakers.

Footaction’s sister retailer, Foot Locker, also recently added a Puma Lab store with merchandise from the German sportswear company. That shop will also feature limited-edition releases and exclusive products.

Footwear store Champs Sports is also expanding with an “Armoury at Champs Sports” experience. Under Armour is a relatively new brand to the sports-apparel marketplace, selling shoes for just a decade, but has also established itself as a major force in the athletic apparel world.

Champs Sports is also owned by the Foot Locker Retail Inc. family of companies.

Both Footaction and Champs Sports are relocating near the dining pavilion to make room for the expansions. Opening dates for the relocated shops have not been announced.

The Hello Kitty Cafe Truck will return to Central Florida, bringing snacks and merchandise from the adorable Japanese cartoon character.

The Hello Kitty Cafe Truck is scheduled 10 a.m. to 8 p.m. March 4 at Altamonte Mall. The promotional food truck visited Florida Mall in October. 

The mobile promotion sells food such as Hello Kitty cookies, a rainbow macaron box and bow-shaped bottles of water. It also has merchandise such as mugs, T-shirts and the character’s signature bow headband.

There is also a Hello Kitty Cafe Pop-Up Container in Irvine, Calif.

A made-to-order doughnut shop is heading to Kissimmee.

Duck Donuts out of North Carolina plans to open its first Florida location this spring, said franchisee Mark Griffin. 

He said he takes possession this week of the 1,500-square-foot space at The Crosslands shopping center on Osceola Parkway. Construction should take six to eight weeks, he said.

Duck Donuts is known for its confections made on demand, where the doughnuts are fried, frosted and sprinkled in sight of the customer.

A dozen doughnuts costs about $13, Griffin said.

Got a news tip? karnold@orlandosentinel.com or 407-420-5664; Twitter, @kylelarnold or facebook.com/bykylearnold

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