"Need a healthy mix": Volvo's PR boss on mobility of the future

In the new ntv mobil podcast, Norman Adelhütte once again talks about the mobile world of today, tomorrow and the day after tomorrow.

"Need a healthy mix": Volvo's PR boss on mobility of the future

In the new ntv mobil podcast, Norman Adelhütte once again talks about the mobile world of today, tomorrow and the day after tomorrow. In this episode, however, also about the past, because the guest is a communication veteran of mobility. Olaf Meidt from Volvo has been at the forefront as head of PR for around 40 years. "Switching from the communicative dolce vita to German bureaucracy was extremely exciting back then," he says of his move from Alfa Romeo/Lancia to Daimler Chrysler in 1995.

Anyone who has cycled the famous Alpe d'Huez twice has stories, truths and desires to share. Also, we talk about his upcoming retirement, which will be anything but certainly not quiet.