This week the famous animated series South Park premiered the fourth episode of its 26th season. The argument? Stan, one of the four leading children, turns to a friend for help in his love life. The solution he gives her is to use ChatGPT, OpenAI's conversational artificial intelligence, to generate the replies to messages from his girlfriend.
That ChatGPT, a tool that didn't exist five months ago, has achieved this level of recognition gives an idea of how quickly its fame has grown even outside of technological circles. It is already one of the fastest-adopting applications in history, ahead of TikTok, and in a way it has planted the idea that this type of natural language applications will be inevitable in all kinds of tools.
Two examples of this trend have been announced just today. Both Salesforce and Snap are going to integrate chatbots built from language models like those used by ChatGPT or Bing into their tools and apps, primarily Snapchat and Slack.
Snapchat, for example, will begin this week to give some users access to My AI, a virtual assistant with which it is possible to chat about any topic. My AI uses GPT-3, the same language model as the ChatGPT app, but with its own interface. It can generate the same type of responses; summarize texts, give suggestions for a trip, discover recipes or create poems or short stories with the parameters that the user presents in natural language.
This is a tool that at first will be limited to Snapchat subscribers (a service that costs four dollars a month and offers some additional benefits to users) in the United States and Canada.
Salesforce, on the other hand, has reached an agreement with OpenAI to integrate ChatGPT within Slack, the collaboration tool that it acquired in 2021 for 27,000 million dollars. Slack users will be able to use CHat GPT to generate automatic replies to any message from a colleague in seconds or chat directly with ChatGPT to find information on any topic.
Salesforce has also announced a more ambitious project, which it has dubbed Einstein GPT, to bring some of the abilities of these language models to its customer management (CRM) software. Einstein GPT will use both elements developed internally by Salesforce and OpenAI technology, in a wide variety of scenarios. For example, it will be possible for the application to automatically generate emails for the commercial department of a company to communicate with potential clients. It will also make it possible to integrate this type of conversational intelligence into customer service solutions or create content for marketing campaigns, a market in which Microsoft and Google have also shown interest.
According to the criteria of The Trust Project
