The News of Time (N°7)

The watch industry looks far beyond the wrists it adorns with its watches

The News of Time (N°7)

The watch industry looks far beyond the wrists it adorns with its watches. To strengthen its notoriety, express its societal and environmental values, or quite simply support noble causes, the time industry engages in multifaceted partnerships or collaborations. We thus see the name of manufactures appear on cars or racing boats; accompany cultural exhibitions or sporting events; appear in the credits of films or artistic events. Some watches, benefiting from a particular aesthetic or specific functions, are born of these privileged relationships, thus allowing enthusiasts to afford a model in line with their centers of interest.

The screws securing the bezel to the case of the Hublot Big Bang watch have been reproduced on a giant scale on the sundial designed by Daniel Arsham at the foot of Mount Matterhorn, also known as the Matterhorn.

© DR

Hublot has a new ambassador in its ranks. Daniel Arsham, an American based in New York, forged his notoriety in painting and sculpture, but also through installations and videos. His works have regularly explored the concept of time, notably in his Connecting Time series and through his emblematic hourglass called Hourglass. To launch this collaboration with Hublot, the artist traveled to Zermatt, Switzerland. His project ? Install a gigantic sundial at 2,583 meters above sea level, in the middle of a sumptuous snowy landscape dominated by the silhouette of the Matterhorn, better known in France as Mont Cervin. "Baptized Light

For the 2023-2024 edition of the Rolex Artistic Mentorship Programme, among the five internationally renowned artists responsible for fulfilling a role of mentor, the Ghanaian sculptor El Anatsui (79) has chosen to accompany the South African visual artist Bronwyn Katz, 30 years old. © DR

From May 22 to 28, Rolex will celebrate the 20th anniversary of its artistic mentoring program, linked to the Perpetual Arts Initiative. Named "Rolex Arts Festival", the operation reflecting the watchmaker's unwavering commitment to culture will take place in Athens, Greece. Remember that the ambition of this mentoring program is to offer emerging talents the opportunity to work with recognized artists in their field in order to gain confidence and reveal their full creative potential. "The program also contributes to preserving the world's artistic heritage," says Rolex. It is therefore a question of dialogue between cultures and disciplines, and of transmitting knowledge to new generations of artists on an international scale. In May, around thirty events will be held in nine different places in the Greek capital, stages, galleries and public spaces. Theatrical, musical or choreographic performances, exhibitions, performances, readings, screenings, installations and multidisciplinary discussions will highlight the creative exchanges between some 60 protégés and mentors.

Maurice Lacroix AIKON watch

Watching a Formula 1 or Formula E Grand Prix (a category reserved for single-seaters powered exclusively by 100% electric motors) on the side of the track or on television offers the possibility of realizing an overview of watchmaking. Many brands of watches indeed display their colors either on the cars or on the helmets or the combinations of pilots. Alongside TAG Heuer, IWC, Richard Mille, Bell