Small and large businesses around the world are using email to communicate with their customers. They work hard on growing their email lists and sending great content to their subscribers. In the last few years, marketers have been paying a lot of attention to their email hygiene, too. By using an email checker, they ensure there are no erroneous and risky email addresses in their lists.
As it is not possible to remove all these emails manually, businesses use an email checker, which removes invalid email addresses and the whole process is faster. One of the most challenging problems of the email marketing is to achieve a high deliverability rate. Landing your emails in your customers’ inboxes is a priority, and an email checker is the fastest way to get there.
You really need to pay heed that complaint rates and bounce rates are at a minimum, as these factors determine your sending reputation. Even if you follow email marketing best standards, your campaigns are still prone to risk, so it becomes vital to clean your email list.
The best thing about using an email checker is that you will get rid of all the bad email addresses that take up space in your email lists. A good email checker eliminates inaccurate, abandoned, catch-all, disposable and abuse emails, leading to the minimisation of bounce rates. The sophisticated algorithm checks the accuracy of each email address and tells you whether the domain is real and safe. Using an email checker from time to time is essential to prevent high bounce rates and hitting risky email addresses, like spam traps or frequent email complainers that mark your campaigns as Spam.
Choosing the Right Service
If you want to clean your email list, you’ll find a lot of online email checkers that can help you improve your email deliverability. But it is very important to choose the best one for you. One must check the features they come with and make the smartest decision.
● The email checker must be able to eliminate invalid, fake and risky addresses from your list. Also, it should have an email checker API for you to install on your website.
● The price has to reflect the quality of the service. Pay attention, as more expensive doesn’t necessarily mean better.
● Customer support should be 24/7 and reliable.
An email checker helps you keep a good email hygiene, which in turn boosts your deliverability and your sales.
Nidhi Mahajan is a content writer and she loves to write Business article. For more info you can check her Business articles at pop-pins.comUpdated Date: 18 August 2018, 09:22