It's no secret that nowadays, most successful companies use social media in their sales strategy to reach all the key goals they have. But do you know why? What is actually social selling, why it's important, and what are its benefits? We'll provide you with all the answers right now – just keep reading and learn everything about why you should sell social media accounts. Let's get started!
What is Actually Social Selling?
Social selling is the process of using your social media network to your advantage while creating genuine connections and adding value with the ultimate objective of turning your connections into paying clients.
Despite what you may have heard, social selling isn't aggressive and doesn't entail making unsolicited spam pitches to all of your followers. Selling on social media that's actually effective takes time and develops naturally when trust has been built.
Social Selling Advantages
Let's have a look at the benefits of social selling – here's actually the answer to the question of why it's worth using this technique in your business.
1. Reduced Sales Cycle Time
The length of time it might take to develop and nurture a lead before completing the deal is one of the biggest complaints salespeople have about their work. In other sectors, like business technology or financial services, where sales cycles might extend up to a year or longer, this matter is particularly problematic.
Social selling provides a solution for this issue, which is fantastic news. In fact, according to 39% of sales professionals, social media shortens their entire sales cycle and 14%, the amount of time they spend interacting with prospects. Therefore, it's probably time to invest in some top-notch social selling methods if you're looking for ways to speed up your selling process.
2. More Effective Lead Generation
Did you know that, in 2020, 51% of B2B marketers reported higher lead generation and revenue growth because of social media? Or the fact that LinkedIn is in charge of producing almost 80% of all social media leads for B2B goods and services?
LinkedIn is more than just a place for online resumes – it's a potent sales tool that can enhance bottom lines and produce long-lasting results for businesses looking to build brand awareness and attract new prospects.
3. Increased Client Loyalty
Studies show that integrating social media into your customer relationship management approach can increase retention by as much as 27%. That's not a statistic business owners or marketing experts should take lightly, especially given that increasing client retention by just 5 percent increases profitability by 25 percent to 95 percent.
By maintaining an active and interesting social media presence, you can develop trust with your online contacts while also increasing familiarity and boosting your credibility. This keeps you in front of your followers' minds and ensures that they choose you when they're prepared to make a purchase.
4. Sharper Edge in the Market
Let's go right to the point: your rivals are using social media, and if you don't put in the same effort, they'll grow their market share and push you out of the running.
Because 77 percent of consumers say they have been devoted to a single brand for ten years or longer, it will be quite difficult to get them back if your competition succeeds in luring them away. Keeping a good internet presence active is the greatest way to stay competitive.
