Not even with the premiere of Survivors 2023 Telecinco manages to get out of the audience crisis that it has been experiencing for months. Although in the month of March the main Mediaset chain has improved its audience share by two tenths compared to last month -from 11% in February to 11.2% in March-, its prime time continues to be the third option for viewers and that with Survivors, the program that had to be his lifeline in that time slot.
As happened last month, Telecinco's prime time has been surpassed by Antena 3, the channel that is once again the leading television with a 14.1% share and almost 13 million unique viewers in March, and by La 1 , which improves its March audiences by four tenths compared to February - it goes from 8.7% to 9.1% - thanks to MasterChef and football -Copa del Rey and the national team matches.
While Antena 3 achieved a 15.6% share in prime time and La 1 10.4%, exceeding double digits, Telecinco remained at 9.9%. Roza almost recover double digits, thanks to Survivors who is the leader of that strip, but without the great data of yesteryear.
It's a matter of seeing what it compares to. If the audiences of Survivors 2023 are analyzed with the audiences of past editions, the result is negative. However, if compared with the channel's audience data, which in this month of March is an 11.2% share of the screen, Survivors continues to be Telecinco's great asset, since on average it averages 16 % share, four points above the average for the chain, but four points below the average for Survivors 2022.
In addition, Antena 3 also easily leads the commercial target in prime time, the most appreciated by advertisers with a 13.5% audience share.
The data shows that even marking the worst month of March in its history, an 11.2% audience share, the Mediaset chain slightly improves its audiences. It rises compared to the month of February, although little, only two tenths, and improves its prime time, but not enough compared to its two main competitors and that it has two of the great assets of that strip on its grid, Survivors and The island of temptations.
While Antena 3 manages to be the leading television for 17 consecutive months and maintains its longest streak of leadership, Telecinco and La 1 fail to stand out. The data from Telecinco, although it has improved compared to February, is still a bad figure taking into account that thanks to Survivors and La isla de las tentaciones it has been the audience leader for several nights. The reason is that, even though they are leading programs, they fail to reach the 19% audience share that they had in past editions.
Telecinco is trying, but as with all changes, time is needed. After announcing its new Code of Ethics and the ban on 13 of its most famous faces, the chain has begun to look for how to turn its programming 180 degrees.
For now, it has reopened its doors to two of the strongest production companies on the current television scene, Boomerang TV and Shine Iberia. And new projects are arriving, while others are being cancelled, as has happened with Déjate querer, and with the announcement of the new production of a program that will be presented by Cristina Tárrega.
Even so, overcoming the leadership of Antena 3 is going to be very difficult. The main Atresmedia channel, a group that also continues to be the leader and with one less channel than its competitor, leads in all daytime slots, with the exception of the morning where El Programa de Ana Rosa continues to be the leader and the nights of Survivors.
The news continues to be from Antena 3. It has 39 months of consecutive monthly leadership with a 19% share of the screen in March, 7.7 points above those of Telecinco.
And the same goes for entertainment shows. Pasapalabra sweeps this month of March with the delivery of the largest jackpot in the history of the program and achieves an all-time high with 37.4%. It is the most watched program on television with a 24.9% audience share and 2,700,000 viewers. In addition, in March it has achieved its monthly maximum of the season. Pasapalabra leads Telecinco by 16.7 points between 8:00 p.m. and 9:00 p.m., the greatest historical distance.
But there is also El Hormiguero, which in March achieved a 16.5% share and 2,400,000 viewers, leading another month, at a distance of 7.2 points from Telecinco. And the tenth edition of Tu cara me suena, premiered last week with a 22.9% audience share and 2,400,000 viewers, being the absolute leader on Friday night and the most watched of the day. And the same with Y ahora Sonsoles, which once again leads the afternoon.
Also noteworthy this month are its daily after-dinner and afternoon series, which lead Antena 3 to lead the afternoon from Monday to Friday with 14.7%, 3.6 points behind Telecinco in the biggest advantage in the slot in 17 years, since April 2006.
As for second generation channels, laSexta leads another month ahead of Cuatro. It is now 21 consecutive months in which the second Atresmedia channel has surpassed the second Mediaset chain, and this time again with its season record (6.2%). In fact, it signs its best month in almost a year, since June 2022
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