Subscribers obtained an emailThursdaywith the subject line"Integration Evaluation Email #1," and the entire body of the email just comprising one sentence:"This template is used by integration evaluations "
Streaming users instantly turned to Twitter to voice their concerns, together with lots of generating memes stating that it might a brand new series that HBO is broadcasting.
"INBOX: Integration Test Mail #1an interesting new play from HBO Max," an individual user tweeted.
Director James Gunn tweeted he expected the integration email"is the very first step in exceptionally clever viral advertising for #Peacemaker," his forthcoming series.
"I expect everybody watches my brand new series called Integration Test Mail #1 coming to HBO Max shortly! We are trying something new with all the advertising...," an individual tweeted.
No, actually. And we are helping them ," HBO Max afterwards tweeted.