Social distancing restrictions due to the coronavirus outbreak have resulted in more and more people opting for alternatives online. With brick and mortar gambling places being closed, gamblers have turned to online gambling platforms to provide the best experience to users. They have benefitted greatly from the pandemic as they have experienced a surge in internet traffic. The number of people that visit a gambling website has increased exponentially. Global Poker is a US research firm that reported an increase in online poker players by about 255%.
The gambling industry has experienced growth unlike ever before and sites like Casas de apostas online have welcomed users in the thousands or even millions. Some countries even modified their existing online gambling laws to make way for the surge in popularity. For instance, Belarus ended up legalizing online casino websites, whereas, Armenia amended its laws to allow ease of access to gamblers. Besides, there are plenty of gambling apps along with social gambling platforms that cater to the market. Moreover, the increase in online gamblers is only likely to continue for time to come. Many online gambling websites have started marketing and promoting their websites heavily by offering extra bonuses and tournaments. It has helped them generate more traffic and revenue.
The global online gambling market size is expected to reach $92.86 billion by 2023 in comparison to $58.96 billion in 2019. This clearly shows just how popular online gambling has become. Major online gambling companies made a fortune during the pandemic and continue to make more money than ever before. As users have realized that online gambling is more convenient, they are opting for online options rather than considering gambling in person. The online gambling market has been segmented by game type including online bingo, poker, lottery, casino, and betting.
In addition to the above, artificial intelligence is helping improve the experience of users. It personalizes the experience of every individual user by analyzing their preferences. Users will access a customized welcome page and try out the latest capabilities including chat-bots if they encounter any issues. Furthermore, technologies like virtual reality and augmented reality are also being implemented for providing a realistic and fully immersive experience.
Beyond the high-tech updates, companies are trying out different tactics for gaining more users such as free to play game products, upgrades, and key features that enhance the experience of users. More innovations are expected from the industry.