A hit studied and thought has left one of the Apple stores without IPhone X for the first day of sales. The Apple phone commemorating the tenth anniversary and the price of which exceeds $1,000 has been the subject of a robbery in broad daylight at a mall in San Francisco. Three hooded men driving a white van have blocked the passage and assaulted the delivery UPS truck that was parked next to the stores of the Stonestown shopping center. Inside it had 313 iPhone X, which come out on sale this Friday November 3 both in Spain and in the United States. All units have been stolen and it is estimated that the robbery exceeds $370,000 because each of these phones exceeds $1,000. Suspects have fled and have not yet been detained. The police already have the serial numbers to try to tackle the sale of these desired devices. It is given the circumstance that, by not being activated, the system offered by Apple to know where they are is not active or associated with any profile, making it even easier to sell in the informal market. Paul Weggenmann, Sergeant of the San Francisco police says they already have the serial numbers of the stolen IPhone X. As he explained to CNBC this is one of the most notable hits he has ever seen. "They seem to know what they were coming to." To consumers I tell them that if they want an iPhone X, they buy it in official stores and stay away from third party offers. Sources close to Apple ensure that those who have an appointment to pick up the reservation in this store will be able to take their mobile. The iphone X has awakened an unusual expectation with reservations that double the iphone two years ago. The waiting list to be made with one of these phones arrives in mid-December. Only those who booked on the night of October 27th will receive it in the first days of November.