is to eat no Matter whether the benefit of Animal welfare, the environment or the health: Less meat, or a vegetarian-vegan diet switch is a favorite of intent. Implementation falls short, however, often. According to the "meat Atlas 2021" of the Bund für Umwelt und Naturschutz Deutschland (BUND) and the Heinrich Böll Foundation, the consumption of animal products in the developed Nations for years has remained constant: 60 kilograms of meat consumed every German in the cut in 2019, in Austria, there were even four kilograms– the equivalent of 1.2 kilograms of meat per week. And, although the supply of meat products is growing steadily.
"The solutions that are currently offered, are for many meat-eaters are a great compromise," says Philipp Stangl, co-founder and CEO of the Austrian Start-Ups "Rebel Meat". He is convinced that in Order to make the reduction of meat consumption tasty, "it needs a solution that picks up, the people there where you are right now." For everyday use you would need to be, the enjoyment factor into account, and the full taste of the meat offering. With the molecular biologist Cornelia Habacher, as well as the trained chef and entrepreneur Wolfgang Haidinger has gone Stangl on the search for such a product. "The food was technologically an exciting challenge, but at the end of the day, we came to a simple solution," says the 33-Year-old: A Burger, which consists of 50 percent organic beef and 50 percent of organic Herbs in the fungi, organic millet and spices.
local and organic ingredients
The short list of ingredients is the Viennese entrepreneur is just as important as the regional and biological origin of the ingredients. This is especially true for meat: "It comes from happy cows that eat only Grass and no soy from Brazil," he says. The customers should not be able to convince yourself it is just a empty promise: A QR Code on the packaging provides information about where the meat comes from.Whole hot Dog, half the quantity of meat: Rebel Meat also sausages offers : - image: Rebel Meat
Because the meat had no flavor enhancers or proteins necessary, Stangl. The latter would have to be imported from the United States, provide for a high CO2-consumption of many meat products and make them available to those uninteresting, the refrain from environmental reasons to meat.
In the Rebel Meat, however, stuck biological raw materials from the Austrian agriculture, which are also processed in the Federal Republic of controls. In comparison to pure meat products Rebel a spare Meat for 40 percent of CO2 emissions, says Stangl. "This is due to the fact that, for example, meat-free ingredients we use – like mushrooms – need less resources to grow." The half of the castle patties a high fiber content, but only half as much cholesterol and lower fat content than regular meat patties.
The products will be cheaper
For more than a year, the castle Patty of Rebel Meat in Austria in the Burger-Local, and in the frozen food aisle of supermarkets is available. In March 2021, a Sausage was added to the range; and in the middle of April new products to come: "in addition to the Bratwurst with cheese krainern a typical Austrian product," explains Philipp Stangl. Also Meat, so mince, is in the planning stage, as well as another castle Patty.Updated Date: 31 March 2021, 20:20