Campaign on Pornhub: double, calculated breaking of a taboo

How can shock advertising and hard-fought attention to the product pull? A Smoothie mixer creates it again and again with more or less verhohlenem sexism and ra

Campaign on Pornhub: double, calculated breaking of a taboo

How can shock advertising and hard-fought attention to the product pull? A Smoothie mixer creates it again and again with more or less verhohlenem sexism and racism. In the case of menstrual cups, the product scratched, still alone on the taboo. Thefemale company has always pursued the opposite: Instead of the product and the location of the vagina cumbersome to rewrite the show, she is portrayed to be, is now being shown everything: "daily tons of reach us the way on how to use the menstrual Cup. Hard to explain! That's why there's only one: ,pants down,’” says thefemale company on Instagram.⠀

Manon Priebe

editor for Social Media.

F. A. Z. Twitter

In the current case, the actress LanaBembe(Ted Talk"Whyistalkingaboutsex sohard demonstrated?") at own Vulva, such as a menstrual Cup placed in the Vagina and back out – is. That falls under the youth protection act. And for the already prudish networks Facebook and Instagram to explicitly. So thefemale company released the Videos in a three-part campaign on the streaming portal Pornhub. The Name "OneGirl,OneCup" a play on "2 Girls, 1 Cup", for memes, which have become the Trailer of a pornographic film from the year 2007.

thefemale company and the responsible Agency Scholz & Friends to decorate an exciting advertising campaign with the Label of supposedly disinterested enlightenment. Not Porn, but enlightenment will be so. And Pornhub? Does the company Like to lock one of the Videos for a short time. The shown menstrual blood was self for the Porn vendors to explicitly and have shocked the one or other user, such as thefemale company communicates in an Instagram Story. Also, Instagram deletes the Teaser Video vonBembesAccount@linabembe.

Scholz & Friends have stolen your idea

The staff of thefemale company be patient and come to the campaign booth in accordance with the menstrual cups, like you show on Instagram. The Video with the most Views on Pornhub until Friday afternoon, more than 40.000 Malang see more than 1000 Users like the Video, in demBembezeigt, such as a menstrual Cup properly introduced. 14 awarded a thumbs down.

But in the night logs PavlinaVlachopoulouauf Instagram to word: The Agency Scholz & Friends have stolen the idea from her, she explains. On the Accounttriplevir.you goschildert in a Post, has been sold according to location in Berlin, an interview with Scholz & Friends, the creative Director asked you to three ideas for campaigns, in which the Agency worked. After a long Back-and-Forth vlachopoulou was not made according to the information provided. "When I woke up today, I saw my idea in the Feed of thefemale company." Your accusation: Instead of a "young and Creative", and to pay money, stealing, Scholz & Friends your idea. As evidence, she presents to your mail exchange office attached to the campaign idea, which basically corresponds to "OneGirl,OneCup": The Insertion of a menstrual Cup in Videos on porn to show pages.

in the night auchAnn-Sophie Claus, one of the founder logs on the inside of thefemale company, in an Instagram Story to word and is shocked about dieVorwürfe. In this case, the Startup PavlinaVlachopouloudie expresses full support. It is the DNA of the company that supports young artists and provides a platform for: "The last thing we would do in our lives is to take an idea and sell it as our own." Thefemale company announces finally, contact with the Agency and to clarify the incident.

't stolen the idea yet?

Scholz & Friends defends themselves now: "The idea was not stolen". In the application process two Creative, Martina, and Pavlina was made, the task is to develop a provocative campaign for menstrual cups. Both Candidates had almost the same idea. The a, Martina, has been set up and have developed "OneGirl,OneCup" for Scholz & Friends. In addition, their idea was received earlier at Scholz & Friends, emails have confirmed this.

Updated Date: 19 June 2020, 15:19

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