Member of the Supervisory Board Emma Watson: The Stars are in control

always the fashion scene had a penchant for Stars. Finally, celebrities from Audrey Hepburn to Lady Gaga are the best advertising medium. In recent years, the relationship between brands and celebrities, has become even closer. So Rihanna launches in collaboration with LVMH, the biggest luxury goods company in the world, since last year, your own brand: Fenty.

Alfons Kaiser

editor responsible for the Department "Germany and the world," and the Frankfurter Allgemeine Magazin.

As the second largest luxury group was able to not have to wait long. The French company Kering, to belong to the brands like Gucci, Bottega Veneta, Alexander McQueen and Yves Saint Laurent, announced on Tuesday evening that Emma Watson will in the future be members of the Supervisory Board (the"Board of Directors"). The shareholders approved the proposal at the annual General meeting. In her role as Hermione in the "Harry Potter"films, the British actress playing a nerd – but this career would not have believed it but the course.

It is not appropriate to ridicule. Watson, who stripped off her Hermione Image by many solid roles, for example, in thrillers ("The Circle"), is no longer just an actress. Since 2014, she is a UN special Ambassador for women and girls rights. She developed the campaign HeForShe, which also wants to attract men for women's rights. Her feminist impulse, the in the year 2016 based Online reading circle of Our Shared Shelf springs. She was "one of the most popular Actresses and one of the most famous Activists in the world," according to Kering. Watson is self-certified with Anti-Trump protest and, most recently, with a TRANS-friendly Post in which you accused of indirectly "Harry Potter"author J. K. Rowling transphobia.

Watson is a major voice in Public

the group of François-Henri Pinault, the implemented in the past year to 15.9 billion euros, was also crucial in that Watson was a "pioneer of ethical fashion". You supported the Initiative "Good On You", which can be used to persuade, such as sustainable fashion labels. It calls on responsible consumption and embodied this claim, at the latest since the "Met Gala" in 2016, when she appeared in a Calvin Klein dress from the plastic of recycled bottles was made. With all these activities, she has so much expertise that she is now in the "Board of Directors", the "Sustainability Committee"

Not least their public appearance is the decisive factor for the appointment to the Supervisory Board gave. Pinault can watch for years to his own wife, what causes prominence: Its quite a good Image in the Public derives also from Salma Hayek. Emma Watson, with almost 30 million followers on Twitter and more than 57 million Fans on Instagram is an important voice in the Public. Possible ethical debates, where fashion brands in Social Media-times see more and more often exposed to, could you recognize in a timely manner – and perhaps steer in the right direction.

Even for celebrities, the thirty-year-old effect with your new commitment to something. Like Rihanna, she shows that you can't book the Stars of today just as the advertising face, but that you have to offer them more influence. Here, too, the social media have helped. As curators of their self-presentation of celebrities have grown over their old roles: they can be more fashion brands to hire – but to supervise them.