Trump is promoting Goya products: cultural struggle to the black bean

Donald Trump and his daughter Ivanka as a promotional Ambassador for Bush's beans – the images are out of place, given the scandals of recent years hardly a su

Trump is promoting Goya products: cultural struggle to the black bean

Donald Trump and his daughter Ivanka as a promotional Ambassador for Bush's beans – the images are out of place, given the scandals of recent years hardly a surprise effect, but in the middle of the Coronavirus pandemic, which gets the country in the grip especially. The President and his daughter were this week appointed to promote the food company Goya, after numerous Trump had called critics for a Boycott.

Goya in the United States is one of the most popular brands in the Central American cuisine and Chef Robert Unanue, whose from Spain immigrant great-grandfather founded the company, is a Fan of Trump. In the case of an appointment in the White house, he had praised the President as the creators and "builders", with which the country was "truly blessed". This caused anger in many of Trump's opponents. Among those who called for boycotts, the democratic members of Alexandria Ocasio-Cortez from New York, the former housing Minister Julián Castro and former labor Secretary Robert Reich. Since the days of Latinos, a number of items on the Internet photos and Videos of yourself as you throw away the Goya products or donations.

Trump published on Wednesday on Instagram a photo of yourself at the Desk in the Oval Office, in front of him, cans of Goya products. The President extended the thumbs up. Advertisements from the center of Power – more PR could not wish for the company. The President taggte the brand on Twitter and wrote: "@Goya foods is GREAT. The smear campaign of the radical Left has backfired, people buy like crazy!“ Trump Fans tweeteten meanwhile, Memes such as "Black Beans Matter" ("Black bean counting") and complained about the boycotts.

The previous day had laid Ivanka Trump and a photo of yourself with a can of black beans, tweeted, accompanied by the Goya slogan in English and Spanish: "If it's Goya, it has to be good." The White house took against criticism from consumer associations in protection – Ivanka Trump have "every right" to voice your opinion to the brand, it said. Walter Shaub, a former Director of the office for ethics in government, told the magazine "The Guardian", the President's daughter was a violation, as employees clearly against ethics rules.

Chuck Rocha, the head of the very successful Spanish-language election campaign of Senator Bernie Sanders said, of the conflict Goya was anything other than a mere curiosity or a new example of the corruption of the President's family. Trump will be abhorred by many Latinos-intensive. And now, of all things, the chief of their most popular food is the brand of choice for the President – the pit is a "punch in the stomach," said Rocha, and described boycotts as a "Tsunami of anger".

How much mobilization potential has the controversy?

Rocha, meanwhile, collects the head of the "Nuestro PAC" (Political Action Committee), the donations for the election campaign of Trumps-elect Challenger Joe Biden. Biden does not do well to ignore the controversy, because you have a lot of potential for Mobilization, said Rocha of the magazine "Politico". Also Elizabeth Strater of the trade Union of skilled workers (United Farm Workers), sees the conflict mainly as an opportunity to bring existing lines of conflict into consciousness: "Goya is taking the money of immigrant families, priced but a Regime that has demonized from day one."

Updated Date: 17 July 2020, 07:19

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