the Corona's brand has already suffered a blow that may have the same name as the virusgruppen. The show is an international opinion poll that YouGov have done, according to CNBC.
Now, the criticism öljätten for the marketing of a new general public concern, the Corona of the Hard-Seltzer.
In the ad, it informs you that new Coronasmaker is on the way, or a ”Coming ashore soon”.
This has led to a minor storm in social media. However, the critics believe that the message can be interpreted to mean that the beer brand, whether consciously or unconsciously, refers to the spread of the virus by the same name.
”there's no taste,” wrote one follower on Twitter, a comment for the advertising campaign.
”This is bad timing,” wrote another.
Someone has put up a skämtbild put a face on any of our competitor's bottles, as compared to the a single Coronaflaska.< https://twitter.com/LetsGoBackToWCW/status/1232948056812933120
However, in the Corona, which are part of the american group Constellation Brands, refusing to critique, and they have no plans to withdraw the advertisements.
the Company is investing 40 million us dollars (about 387 million) in the marketing of the alkoläsken, according to CNBC. In an interview with the tv company, " says a spokesperson for the company said:
”Even though we are aware of those who have been affected by the virus, and will continue to be förlja development, the understanding of our consumers, in effect, that there is no link between the virus and our business”.
a Poll from YouGov shows, however, that the Corona's trademark has lost due to the virus. The consumers ' demand for beer and other products with the Corona name, it is the lowest level in two years, according to the poll.
READ MORE: Låneföretagens advertisement shall be to READ MORE: Mediesystrarna be forced to shut up shop at Stureplan in stockholm. READ MORE: the Criticisms of the Uk: ”Bad, and very misleading,”to the TV, Therefore, and took the SAS off time of the advertising.Updated Date: 28 February 2020, 10:00