Breaking News         Latest US News              New York News              Fx Tribune

How to Compare Car Insurance Policies?
The Brooklyn Nets have sold a jersey patch sponsorship to Infor, a closely held software company backed by Koch Industries Inc. The company will pay $8 million annually for the deal under the league’s three-year pilot program, according to a person...

Brooklyn Nets unveil jersey patch sponsorship with Koch-backed Infor

The Brooklyn Nets have sold a jersey patch sponsorship to Infor, a closely held software company backed by Koch Industries Inc. The company will pay $8 million annually for the deal under the league’s three-year pilot program, according to a person...

Brooklyn Nets unveil jersey patch sponsorship with Koch-backed Infor

The Brooklyn Nets have sold a jersey patch sponsorship to Infor, a closely held software company backed by Koch Industries Inc.

The company will pay $8 million annually for the deal under the league’s three-year pilot program, according to a person familiar with the terms who asked for anonymity because the information is not public. As part of the tie-up, Infor will also provide data analytics and technology to support the team’s business operations, fan experience initiatives and player performance.

“Infor will soon become the main artery of our company, one that connects both business and basketball,” said Brett Yormark, the chief executive officer of Brooklyn Sports and Entertainment, which manages several sports properties including the Nets.

article continues below advertisement

Neither Yormark nor Infor President Stephan Scholl would discuss financial details of the agreement.

The company, which competes with enterprise technology behemoths SAP and Oracle, was valued at about $10 billion as recently as November, when it accepted an investment from Koch Industries worth more than $2 billion.

This is its first North American sports sponsorship, though it also supports the Scuderia Ferrari Formula-1 racing team and New Zealand’s BNZ Crusaders rugby team and has its name on a lounge in the Barclays Center.

“This isn’t about sponsorship," said Scholl. “It’s really about making them win more games with my name on their jerseys. That’s a great message for us and our customers.”

The Nets have the worst record in the NBA, and team owner Mikhail Prokhorov has committed to rebuilding.

As part of the sponsorship, Infor’s brand will also be on display inside Barclays Center and at the team’s practice facility, as well as during TV broadcasts, on the team’s mobile application and website.

The Nets are the fourth National Basketball Association team to sell its jersey patch, a new piece of advertising real estate made available by the league beginning next season. One of the other teams to do so, the Boston Celtics, made a deal with General Electric Co. that also includes data and analytics services.

The Brooklyn Nets have sold a jersey patch sponsorship to Infor, a closely held software company backed by Koch Industries Inc.

The company will pay $8 million annually for the deal under the league’s three-year pilot program, according to a person familiar with the terms who asked for anonymity because the information is not public. As part of the tie-up, Infor will also provide data analytics and technology to support the team’s business operations, fan experience initiatives and player performance.

“Infor will soon become the main artery of our company, one that connects both business and basketball,” said Brett Yormark, the chief executive officer of Brooklyn Sports and Entertainment, which manages several sports properties including the Nets.

Neither Yormark nor Infor President Stephan Scholl would discuss financial details of the agreement.

The company, which competes with enterprise technology behemoths SAP and Oracle, was valued at about $10 billion as recently as November, when it accepted an investment from Koch Industries worth more than $2 billion.

This is its first North American sports sponsorship, though it also supports the Scuderia Ferrari Formula-1 racing team and New Zealand’s BNZ Crusaders rugby team and has its name on a lounge in the Barclays Center.

“This isn’t about sponsorship," said Scholl. “It’s really about making them win more games with my name on their jerseys. That’s a great message for us and our customers.”

The Nets have the worst record in the NBA, and team owner Mikhail Prokhorov has committed to rebuilding.

As part of the sponsorship, Infor’s brand will also be on display inside Barclays Center and at the team’s practice facility, as well as during TV broadcasts, on the team’s mobile application and website.

The Nets are the fourth National Basketball Association team to sell its jersey patch, a new piece of advertising real estate made available by the league beginning next season. One of the other teams to do so, the Boston Celtics, made a deal with General Electric Co. that also includes data and analytics services.

Sign up for our FREE daily email newsletter. A summary of the day's top business and political headlines from the newsroom of Crain's New York Business.

More Newsletters ›

Our editors found this article on this site using Google and regenerated it for our readers.

Publish Date : 23 Şubat 2017 Perşembe 18:09

Breaking News Headlines

Tipping in America- What Should You Know as a Traveler?
Tipping in America- What Should You Know as a Traveler?
Sepi proposes to the ex-minister Miguel Sebastian as a director of Indra
Sepi proposes to the ex-minister Miguel Sebastian as a director of Indra
There are two Spains in the employment
There are two Spains in the employment
Valerio dodge the shock with the CEOE and downgrade to 7% the rise of the bases maximum contribution
Valerio dodge the shock with the CEOE and downgrade to 7% the rise of the bases maximum contribution
Spain puts an end in the EU in four years of cuts in the quota of hake south
Spain puts an end in the EU in four years of cuts in the quota of hake south
The US Federal Reserve raises interest rates to 2.5%, but cooled expectations for 2019
The US Federal Reserve raises interest rates to 2.5%, but cooled expectations for 2019
Carlos Torres throws a 'dance' of managers in BBVA to promote the transformation of the bank
Carlos Torres throws a 'dance' of managers in BBVA to promote the transformation of the bank
One out of every three temporary contracts signed in the Basque country does not last one week
One out of every three temporary contracts signed in the Basque country does not last one week
Balearic islands, get the worst education in Europe
Balearic islands, get the worst education in Europe
The nine highways rescued will be free for the night and will fall by up to 30% during the rest of the day
The nine highways rescued will be free for the night and will fall by up to 30% during the rest of the day
Mango asks for a syndicated loan of 500 million to refinance its debt until 2023
Mango asks for a syndicated loan of 500 million to refinance its debt until 2023
Calviño: "it is Not desirable, from any point of view, the extension of the Budgets"
Calviño:
POLLS Results ALL
Who is the most powerful actor in Syria

Front Pages
  • The Sun
NEWS ARCHIVES