After weeks of dissatisfaction with the exorbitant prices of tickets, how can we continue to defend the "popular" character of Paris 2024? Tuesday, May 23, it was the turn of Tony Estanguet, the boss of the Organizing Committee for the Olympic and Paralympic Games (Cojop), to try to answer this thorny question, during a press conference which followed a few days the closing of the second phase of ticket sales.
During this second act, 1.89 million tickets were sold, bringing the total of seats sold to the general public to 5.2 million, and the general total to 6.8 million, including tickets sold to communities , to the State, to the federations and various Olympic committees…
Over the entire period of ticket sales for the Olympic Games, the Cojop has planned to sell 10 million tickets, which should generate 1.2 billion euros in revenue, or a third of its budget. "An achievable goal," Estanguet said. “These are important figures that show a very strong enthusiasm, he believes. It is a success that exceeds our forecasts and our objectives. This is rather good news. »
This "rather" moderating on the part of the President of Paris 2024 sounds like a way of avoiding any triumphalism at a time when many potential buyers were "rather" showered by the prices offered to them, when they had the chance to be drawn to participate in this second phase of sales.
"Inevitably, there was disappointment"
Faced with the "frustration" of potential disappointed spectators, Mr. Estanguet wanted to highlight "the reality of the figures, which do not always correspond to perception", he says. "For us, accessibility and grassroots games translate into ticket volumes and pricing," says the three-time Olympic canoe-kayak champion.
“A million places sold out in thirty-six hours, explains Mr. Estanguet, mainly in all the most accessible tariffs. Which means that more than three million people who logged on to the ticketing platform no longer had the visibility of these places, since they were sold out, so, inevitably, there was disappointment. . (…) We have heard a lot about these tickets with very high prices. The reality of the numbers is that they are not in the majority at all. »
By redefining the pricing model for the Paris Games, the boss of Paris 2024 noted that the sale of "5.3% of exceptional tickets at 400 euros or more makes it possible to finance 4 million tickets at 50 euros or less ".
With this construction of the price list, "but also free events - the road events -, with several hundred thousand free places on the opening ceremony - which has never been done in the past -, with a marathon for all, where participation is free, we believe that our commitment to Games open to as many people as possible, accessible, is kept,” said Mr. Estanguet.
At the same press conference, the boss of the Games presented the ranking of the best-selling sports. Football comes first, ahead of basketball, handball, athletics and volleyball. Some disciplines not included in this ranking met with very strong demand during the second phase. For example, tickets for the finals of the judo tournament in the over 100 kg category, the one where Teddy Riner is expected, were sold out in just two hours.
For the Paralympic Games, see you on October 9
For those disappointed with the first two sales phases, a new session will open this summer, earlier than expected (initially, it was to take place in the fall). However, the Cojop does not give any details. Tickets sold on a first come first served basis will be put on sale and will concern football, golf, sailing and basketball, only for the part of the tournament organized in Lille.
On this occasion, tickets for the group matches of the French women's and men's football teams will be on sale. Wendie Renard and her teammates will play in Lyon on July 25, Saint-Etienne on July 28 and Lyon on July 31. Les Bleus have matches scheduled for July 24 in Marseille, July 27 in Nice and July 30 in Marseille.
On Tuesday, the Cojop also announced the opening, on the same platform (Tickets.paris2024.org), of the sale of tickets for the Paralympic Games. This will take place from October 9th.
About 2.8 million places will be offered on this occasion, without drawing lots, at prices between 15 euros and 100 euros. Half of the tickets on sale will be 25 euros or less, including 500,000 at 15 euros for all sports.