It is the end of Lotus's age with the combustion engine. Matt Windle, managing director of Lotus, says that the Emira is a major breakthrough for them. It is an important milestone in our journey to become a global performance car brand.
Russell Carr, the project's design director, said that the Emira "captures the visual drama and exotic supercar with great proportions, wide footprint, and a cabin that sits low between muscular haunches." It is a compelling and attractive alternative to existing sports cars.
The design of the Emira, which costs $83,000, follows the theme that was first seen on the marque's flagship Evija hypercar, worth $2 million. I saw it in 2019. It features a slim, sculpted body and a volume that is athletically shrinkwrapped to describe the Lotus' agile driving characteristics.