Creative industry in crisis: With full force hit

So Christian cattle man had not expected. That he would appear again soon as a disc jockey, he held, until recently, impossible. All of his dates up to autumn had long since cancelled. But then a request was made. For a wedding, a small private party rules of strict hygiene, but with the program. Even a Band will occur and cattle man play his records. "Let's see if da mood arises, if the guests have to wear masks," he says. Nevertheless, "This is a positive Signal, to the survival of that culture can do it," says Hanauer.

Alexander jürg's

editor in the Rhein-Main-Zeitung.

by Daniel Schleidt

editor in the Rhein-Main-Zeitung.

Christian bovine guy is one of three Creative, with which we are in the middle of March, as the strict Lockdown of the measures had just started to Worry about her spoke. Cattle man showed pessimistic. Just as it was at the time of the cultural Manager Silke Hartmann and the photographer Dirk Beichert. Now, twelve weeks later, says beef man: "all In All, I got away with a blue eye." The don't have to do all that he has made his living exclusively as a DJ, but also for a communication Agency. There, he developed concepts for campaigns and works as an editor.

the Agency the crisis began with a Bang: all orders were placed on ice. But it also came to new shops. Because the Corona-crisis made many companies that you have a digital backlog. Companies that renew their websites or in the social networks to set up, volunteered at the Agency. "The crisis also open new doors, was not predictable," says cattle-man.

He tells of a mission of the society for goldsmiths ' art, the awards once a year, the Friedrich Becker prize to the talented goldsmiths. So far, the award ceremony was a purely analog affair. However, because a solemn ceremony by the pandemic was unthinkable, the Agency developed a concept for a digital award ceremony, and a Website on which the nominees will be presented. "Out of necessity, real created more value," says cattle-man.

in Spite of financial losses, not everything is bad, "it's just different". A little crisis management of the government has convinced him against it. Too timid, too hesitant, there was support for Creative and Solo-self-employed. "Hesse has not exactly covered itself really with fame," complains the beef man. In no other state of less money had been distributed to Creative, "much more than lip service, we didn't get".