Next week, the 42 edition of Fitur starts in Madrid, the most important international tourism fair in Europe, with the hopes sets on that this 2022 is the year of the recovery of the sector.
It is the second citation in pandemic, since last year was postponed the month of May, will take place between January 19 and 23, and almost 7,000 companies and representatives from 107 countries will participate. The sector closes a cyclothic year in which some recovery has already begun, especially from the summer months, but that has been interrupted by omicron.
"During the pandemic we have all learned that making forecasts is risky, but what we see is that at the moment when there are no restrictions to travel, tourism and activity grow," said Javier Sánchez Prieto, president of Iberia, during The presentation of the Fair on Tuesday in Madrid.
The Secretary of State for Tourism, Fernando Valdés, has also affected that "air capabilities and reserves anticipate 2022 that have to consolidate the path of recovery", although "with all possible caution and considering that we are still In a pandemic ".
Sánchez Prieto has set as an example of that recovery that the Dominican Republic, a partner country is awarded this year, where "the activity of Iberia is greater than in 2019".
The reports and data show that "the relationship of air traffic has not been related to the pandemic situation, but with the possibility of traveling," the President of Iberia has pointed out during the press conference of the Fair.
The fair aims to generate trust and encourage the importance of business tourism, which is the one that is taking more to activate. The organizers emphasize that participation figures are at levels very close to those prior to the pandemic.
Precisely a few months ago the General Assembly of the World Tourism Organization (UNWTO) was held in Madrid, with extensive international presence and in which the need to combine mobility and reactivation of the sector with sanitary measures was also revealed.
In Fitur's presentation, this Tuesday were also the president of IFEMA, José Vicente de los Mozos, the Secretary General of the WTO, Zurab Pololikashvili, the Minister of Culture, Tourism and Sports of Madrid, Marta Rivera de la Cruz, and the Counselor of community health, Enrique Ruiz Escudero.Updated Date: 11 January 2022, 08:23