The Young Cultural Bonus in Europe: From the 'Bono Manga' of France to the lifts at the Italian premiere

Inspired by Emmanuel Macron, Pedro Sánchez has promised the creation of a cultural bonus for young people who turn 18 at 2022. A direct help of 400 euros to spe

The Young Cultural Bonus in Europe: From the 'Bono Manga' of France to the lifts at the Italian premiere

Inspired by Emmanuel Macron, Pedro Sánchez has promised the creation of a cultural bonus for young people who turn 18 at 2022. A direct help of 400 euros to spend on culture: books, museums, theater, dance, music, cinema, etc. In France, Macron's Pass Culture has already nicknamed the Sleeve Pass: Young people spend the 1000 euros check in the purchase of Japanese comics. An authentic phenomenon that this summer has caused spectacular sleeve sales in French libraries: only in the first three weeks of the activation of Pass Culture (last May 21), 295,000 young people were enrolled and bought about 700,000 books, most sleeves .

That first month of premiere were young stamps coming out of bookstores and stores specialized with 50 sleeves or whole series under the arm. "Sleeves, novels, BD, stories too. Each new reading is a key to access the culture and diversity of the world!", Tithed Macron before that avalanche sleeve. It should be noted that France is one of the European countries where a higher consumption of comics occurs (Déssinées or BD).

The announcement of the Sánchez cultural bonus, yesterday in Slovenia, during the Summit between the European Union and the Balkan countries, seemed improvised. Although Pass Culture was an electoral promise of Macron, France rehearsed the bonus for two years in 14 departments before throwing it to about 800,000 young people just when cultural spaces were reshaped this spring. Those two years of pilot test served to launch a more ambitious bonus and that also extends to high school adolescents. In France, the second and third students of that may benefit from 25 euros as of January 2022. After, 50 euros per year in a quarter of that and baccalaureate. By reaching the age, the check reaches 300 euros. In total, a French adolescent will have 500 euros for cultural expenses, upon activation of the Pass Culture mobile application.

The cultural bonus is not new in Europe. In 2016, the then Italian Prime Minister, Matteo Renzi, launched a 500 euro culture bonus for young people 18 years old. Success was rather moderate that first year: only 60% of young people who turned 18 activated their bonus. According to the data of the Italian executive, 78% of the expenditure of the cultural bonus was for books, 12% for concerts, 9% on cinema tickets and only 1% for theater or dance. In 2017, several Italian media reported the bonus picarescas in its first year: some young people exchanged for a lower amount in cash and others resold it on some online platforms.

The popularity has been increasing and, this course, has already enrolled 415,114 young people in the Italian 18App (the first year was 356,274). Since 2016, they are already 1.6 million Italians who have enjoyed the cultural bonus, which has been more than 832 million euros for the government (162 million the first year and, the rest, around 190 million ). In these five years, the books devastate 83% purchases and, then, the concerts come with 14%. The remaining 3% are distributed by the rest of cultural activities.

In Spain, it is about to see how the cultural bonus is specified, but it is most likely that the French model is followed. The recipients, those who turn 18 EN 2022, will be 454,591 young people who were born in 2004, according to INE data.

Updated Date: 08 October 2021, 03:57

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