more " serial killer " known is the cardiovascular disease , killing 17.5 million people a year around the world, according to the World Heart Federation. Specifically in Spain, died for this reason in 2017, more than 120,000 people, according to the latest data available from the National Institute of Statistics (INE).
The Spanish Heart Foundation (FEC) has presented this Wednesday in Madrid on an awareness raising campaign on the occasion of the World Day of the Heart, which is celebrated on the 29th of September in over a hundred countries simultaneously.
Inspired by the films of fear, the campaign of the FEC presents to cardiovascular disease as the true "serial killer" to that fear. To prevent its appearance, the FEC encourages the population to "escape" of the three main risk factors modifiable contributing to its development: smoking, poor diet and physical inactivity .
The campaign consists of three ads set in a forest, a cellar and a parking lot. In each one of them shows a person fleeing from a danger unknown to him lurking. When it seems that the person is saved, he discovers the true danger in front of her: poor diet, sedentary lifestyle, and smoking.
The data of the Ministry of Health point to a 52,000 deaths each year in Spain is attributable to smoking, of which 29% (about 15,000) are produced by cardiovascular causes, according to the World Health Organization (WHO).
More than 44,000 spaniards were killed in 2016 due to cardiovascular disease arising from poor nutrition, as stated in a recent study published in the "European Journal of Epidemiology".
The first "Report on physical inactivity and sedentary lifestyle in the Spanish adult population" ensures that the physical inactivity is responsible for more than 52,000 deaths per year in Spain, and is associated with the 10% of premature mortality, especially cardiovascular mortality.
The campaign is especially targeted to the young population. For dr. Carlos Macaya, president of the FEC, "it is affecting especially in this group of the population to change their habits of life as soon as possible and enjoy in the future, a good cardiovascular health. The data demonstrate the importance of focusing on these three risk factors because, by acting on them, we could prevent tens of thousands of deaths each year in our country. Let's not forget that cardiovascular disease is preventable in 80% of cases , according to the WHO".Updated Date: 25 September 2019, 14:03