This could be a whole new battleground between Tim Cook and Mark Zuckerberg. We knew the number one Apple and the creator of Facebook opposed on their approach to privacy, which gave rise to some memorable battles. “We are against the idea of building a detailed profile of each person, treating it like a commodity and then monetizing it. People don't want to be treated that way," Apple's number one said in an interview with Le Point magazine four years ago, when asked what distinguished Apple from the Californian social network. .
eye to eye with the
This augmented reality headset, particularly immersive, is equipped with a dual screen in high definition, spatialized sound and an eye tracking system called eyesight. With its retro-futuristic look - but not wireless, unlike recent models from Quest (Meta) or Vive (HTC) - it also has the ability to display 3D content. Sensors make it possible to follow the movements of the fingers, to zoom for example, or to select a virtual object. The idea is to allow you to work on a virtual PC with multiple screens, to participate in videoconferences, or to watch 3D movies. Apple, which is launching a new operating system, Vision OS, has also announced a partnership with Adobe and Unity. "While the Mac brought the desktop experience to the mainstream and the iPhone revolutionized mobile computing, Vision marked the beginning of spatial computing," said Tim Cook in announcing the release.
A price of 3499 dollars, availability not before "the beginning of next year" but a desire to make people dream with the
Alright, but what for? Disney CEO Bob Iger made an appearance at Apple's developer conference. "Entertainment is expected to play a key role in Apple's Vision Pro development, not just through its partnership with Disney, but also through the drama Apple develops for Apple TV," said analyst Carolina Milanesi.
Entertainment is going to be a huge part in Apple’s future with
Bloomberg's Mark Gurman says Apple plans to integrate sports, gaming, and entertainment apps into its all-new headset, which is expected to be priced at $3,499, seven times (!) more than the advertised price for the latest model glasses from Meta... Does virtual reality, at this price, have the pretension of becoming a product for the general public? “In five years, about 80% of people will have only one virtual reality headset at home. In 10 years, everyone will have their own helmet. That's what Montreal developer Bertrand Nepveu, who sold his augmented reality device company Vrvana to Apple in 2017, told Radio Canada.
Still, Apple and Meta will have to be more convincing than Microsoft, which launched its mixed reality headset, Hololens, in 2010. The latter is mainly intended for professional applications. He has already convinced Airbus employees to work remotely on virtual objects, an aircraft engine for example. It is also this helmet that allows researchers at Case Western Reserve University to have the impression of taking in hand objects from the Middle Ages. Apple will also face competition from Chinese Xreal, created by a former American manufacturer MagicLeap.
If Apple, which has a reputation for not being the first to arrive, succeeds in getting this innovation adopted by the general public, it will have won its bet. And will meet face to face with Facebook.
