Baden-Württemberg: No additional money for "The Länd" advertising campaign

Stuttgart (dpa / lsw) - The state ministry is no longer receiving money for the state's own advertising campaign "The Länd". This was announced by a government spokesman on Monday at the request of the German Press Agency in Stuttgart. For the year 2024, the government headquarters wanted to have one million euros more. It remains the case that it will remain at three million euros for 2024 and seven million euros for 2023. "We will continue to try to generate as much attention and reach as possible with innovative ideas. With a focus on recruiting skilled workers abroad." The campaign is also intended to promote the business location in the southwest. At the start of the new sympathy offensive, it was said a year ago that it had cost 21 million euros.