Start-up Ave + Edam: A skin cream for each

The digitalization makes it possible: more and more frequently, consumers can choose products that are tailor-made to your needs. There has long been tailor-mad

Start-up Ave + Edam: A skin cream for each

The digitalization makes it possible: more and more frequently, consumers can choose products that are tailor-made to your needs. There has long been tailor-made dresses or configurable cars, furniture and strollers on the Internet. However, personalized skin cream has so far been lacking. This has changed with Ave + Edam.

Behind the new brand from Berlin is a Start-up, the knowledge with Artificial intelligence (AI), dermatological and kosmetologischem subject, as well as individual consumer information want to change the cosmetics industry. The two founders Franziska Leonhardt (born in 1983) and Dominik L. Michels (1988) have developed a technology platform, with algorithmic optimization for consumer goods for individual consumption designs and the possibility of a personalized skin cream has created.

"The needs of consumers are different and will change in skin care in the course of time, through environmental influences, age, and health status, pregnancy or change in Diet," says the founder of Michels.

box with 50 milliliters at a price of 49 euros

The individualized offer from Ave + Edam is a Five-minute advance is-Online-Test. Interested parties to answer questions about your skin and your life style. An algorithm determined according to this information the specific ingredients for the personal cream of the customers. You will be produced within five to seven days, "Made in Germany" and delivered. Used only pure, high-quality, and vegan ingredients. Silicones, micro plastics and nano-particles as well as on animals. The products a day and a night cream, the box with 50 milliliters at a price of 49 Euro to buy since last year on the Internet.

The compilation of personalized creams requires a lot of knowledge of dermatological and cosmetic subject. It is stored in Ave + Edam in a large-scale database and on-demand for each individual mixture evaluated: "no one can analyze this large amount of information as well, to implement and learn from this how Algorithms," says Michels.

He knows what he is talking about. The 32-year-old entrepreneur, who grew up in the Rhineland, in Bonn, in the United States and Russia, mathematics, physics, and computer science studied, was then at the California Institute of Technology Caltech and has taught at Stanford, "Computer Science". Currently, he teaches at the by the oil company Saudi Aramco established research University, Kaust, and works together with corporations in the high technology and everyday consumer goods area.

Private-go separate ways

In the case of Ave + Edam Michels as managing Director for the algorithmic components and the development of the platform is responsible. The co-founder Franziska Leonhardt takes care of the operational issues. With a PhD, lawyer, mother of a six-year-old daughter, was previously in management positions at the law firm Clifford Chance, one of the Internet company, Rocket Internet SE and the digital subsidiaries Kloeckner.i and Kloeckner.v of the steel trader Kloeckner active.

Updated Date: 03 August 2020, 09:20

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