The Start-up dream day: Digital concerts in Netflix quality

The first 24-hour Livestream with New York artists made Jan Vogler at the end of March to the legs. The previous peak of the corona crisis in the metropolis of the prominent Cellist and conductor of the Dresden music festival, how many well-known musicians in their own apartment. The action reached around 50,000 spectators and generated in the aftermath of a lot of resonance, is reported by Vogler. On the Basis of this experience, together with the former Bertelsmann Executive Board and Sony-Music-Manager Thomas Hesse, a business idea emerged.

Benjamin Fischer

editor in the economy.

"In the Wake of the concert stops, there are many Live Streams, but they are almost all free and on top of that, often of poor quality," says Hesse. The help of the artists, which are broken away, the major concert revenues, hardly any more. With "dream days" aim to provide the two musicians with a digital platform on which you can stream concerts in high quality and at the same time for cards as well as interacting with Fans able to sell.

Digital Shows, for the numbers of users had to in the past few weeks, but already some of the Norwegian Metal Band Kvelertak or recently recorded concert of Nick Cave. The electro-Festival Tomorrowland, reaching out with its digital output according to the organizers more than a Million users in a one-day price of 12.50 Euro. Who wanted to be equal to the whole weekend, paid 20 Euro, and can also access the following on the Sets of the artists.

"artists should have to take any risk"

This is not to be a dream day possible. "For us, it is extremely important that the concerts are live," says Hesse. "Only the special tension and atmosphere is transferred". The Recording of the presentation is relatively straightforward, and also for smaller musicians with comparatively modest Equipment, says Jan Vogler: "Since it needs only camera people and a good sound engineer." The Problem is the digital infrastructure to make the offer subject to a fee and to send the Stream in good quality in the whole world.

"We have found a Partner that normally only very large Transfers, and us his technique for every concert available," says Hesse. Who is Netflix used to get comparable quality, so that the concert would have on the TV at home. For the technical implementation of the processes in the Background of the third of the trio, Scott Chasin, responsible, a former chief technology officer of McAfee, and founder of IT security company Protectwise.

"We understand ourselves as a service provider for the artist by creating in addition to the Transmission of the Live concert is also the connection to the Fans," said Hesse. The vast majority of the sales will go to the deduction about the production and marketing costs, meanwhile, to the musicians. "To me, it is very important that an artist must take risks," emphasizes Vogler. "Because we are with the removal of the performance opportunities are currently in an extremely dramatic Situation". A renowned artist could survive, but for others it is part of the existence.