The future of Tiktok: Opportunist Microsoft

As of the American Congress dealt in last week, with the dominance of large technology companies, was missing Microsoft. Be CEO Satya Nadella was able to watch

The future of Tiktok: Opportunist Microsoft

As of the American Congress dealt in last week, with the dominance of large technology companies, was missing Microsoft. Be CEO Satya Nadella was able to watch as a bystander, relaxed, like its counterparts from Apple, Amazon, Facebook and Google-the mother holding the Alphabet of politicians in the defect were taken.

he was in this comfortable Position, is likely to be a significant explanation of why Microsoft is now abundant abruptly before the purchase of Tiktok. President Donald Trump has decided to ban the popular Smartphone App, because of their Connections to the Chinese parent company byte dance in the United States. A sale to an American company seems to be their only chance of Survival.

the obvious acquirer operators of large Online would platforms, such as Facebook or Google. But because they are due to Concerns about their market power, under increased observation, you are not out of the question. And so an opportunity for Microsoft – a company that used to be the procedure itself the subject of a spectacular cartel, but it has managed to a bot at once, to stay in today's competitive discussion, largely under the Radar, although it is without a doubt in a League with the other industry giants plays.

This opportunity offers all day

Nadella has decided to seize the opportunity. The transaction is still far from being under the roof, it could appear to other bidders. But Microsoft has the best cards, Tiktoks business in America and some other markets.

Probably Nadella would not have been able to imagine until recently. However, due to pressure from the American government, he is also what is the price in an excellent negotiating position.

The opportunity to purchase a up-and-coming social network, not all the days. Microsoft knows this from experience. Many years ago, the group had been made under nadella's predecessor, Steve Ballmer, Facebook a takeover offer, but is rebuffed.

Since then, has developed Microsoft, of course, in a direction that makes the company a natural owner of a especially of teenagers used a Smartphone App. Nadella has steered Microsoft away from consumers and focus on enterprise software, especially in the fast-growing market for "Cloud Computing". This strategy worked and helped to avoid the Controversy.

Updated Date: 04 August 2020, 14:20

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