The Effects of Getting A DUI in California
Victoria’s Secret needs a guardian angel these days.The iconic lingerie brand, famous for its supermodel angels, is expected to see same-store sales tumble as much as 20 percent in February, according to its parent company, L Brands.The news sent jitters...

Victoria’s Secret is ‘out of touch’ with women

Victoria’s Secret needs a guardian angel these days.The iconic lingerie brand, famous for its supermodel angels, is expected to see same-store sales tumble as much as 20 percent in February, according to its parent company, L Brands.The news sent jitters...

Victoria’s Secret is ‘out of touch’ with women

Victoria’s Secret needs a guardian angel these days.

The iconic lingerie brand, famous for its supermodel angels, is expected to see same-store sales tumble as much as 20 percent in February, according to its parent company, L Brands.

The news sent jitters through Wall Street and investors beat up the Columbus, Ohio, company, sending its shares down 16.3 percent in late morning trading on Thursday.

L Brands, which also owns Bath & Body Works, on Thursday reported disappointing overall fourth quarter results and provided a grim outlook for this year.

L Brands blamed its poor results on Victoria’s Secret’s swimwear and apparel exit last year — but its core Victoria’s Secret product line is floundering as well.

Industry experts believe the company is out of touch with consumers’ preferences these days, continuing to push an outdated sexy image of women — primarily through its underwire, push-up bras — that no longer resonates with younger shoppers, who are looking for comfort and casual wear.

Same-store sales for the lingerie brand fell 2 percent in the third quarter after rising just 1 percent in the first and second quarters. Meanwhile, it main rival, American Eagle Outfitters Aerie brand, has been posting same-store sales increases in the mid-20 percent range.

Longtime Chief Executive Leslie Wexner has been trying to right the ship by more narrowly focusing on the company’s core brands and decreasing promotions, but so far he has not succeeded in getting away from deeply discounted merchandise, say experts.

“Pressures are being felt beyond swim and apparel” exits, noted Nomura/Instinet analyst Simeon Siegel, in a research note. “It seems fair to question whether management opted to ‘kitchen sink’ the guidance.”

The once mighty brand with its iconic Victoria’s Secret Angels held its first ever fashion show in Paris in November, a spectacle that include performances by Lady Gaga and Bruno Mars.

But some wonder whether the Angels have run their course.

“The Angels are somewhat unrelatable,” said Gabriella Santaniello, founder of A Line Partners, a retail research firm. “They have an image problem now.”

Our editors found this article on this site using Google and regenerated it for our readers.

Publish Date : 23 Şubat 2017 Perşembe 18:31

Breaking News Headlines

Planning a Big Family Holiday: 5 Top Tips
Planning a Big Family Holiday: 5 Top Tips
MESSI BRINGS TEAMMATES TO TEARS WITH HIS SPEECH
MESSI BRINGS TEAMMATES TO TEARS WITH HIS SPEECH
How keeping cool before events can boost athletic performance
How keeping cool before events can boost athletic performance
Storage Problems? Think Divan!
Storage Problems? Think Divan!
10 Years on, Have We Increased Our Trust in Our Banks?
10 Years on, Have We Increased Our Trust in Our Banks?
The Rise of Esports Betting at Online Casinos
The Rise of Esports Betting at Online Casinos
Illinois Supreme Court Upholds Chicago’s Warrantless GPS Tracking on Food Trucks
Illinois Supreme Court Upholds Chicago’s Warrantless GPS Tracking on Food Trucks
Youtube Fight Rivals Turn Professional for Rematch in Los Angeles
Youtube Fight Rivals Turn Professional for Rematch in Los Angeles
Two or more glasses of soda a day increases the risk of any type of death
Two or more glasses of soda a day increases the risk of any type of death
Archaeologists found in the Atlantis Russian a contraption similar to a iphone some 2,100 years
Archaeologists found in the Atlantis Russian a contraption similar to a iphone some 2,100 years
The doors open to get to know the 4 puppies in the Center of the wolf de Sanabria
The doors open to get to know the 4 puppies in the Center of the wolf de Sanabria
The King will receive this Thursday to the president of the Congress in the Palace of the Zarzuela
The King will receive this Thursday to the president of the Congress in the Palace of the Zarzuela
POLLS Results ALL
Who is the most powerful actor in Syria

Front Pages
  • The Sun
NEWS ARCHIVES