Atresmedia laSexta cancels Better Saturday due to insufficient audience data

Better Saturday has two deliveries left

Atresmedia laSexta cancels Better Saturday due to insufficient audience data

Better Saturday has two deliveries left. laSexta has decided to cancel the show, a weekend continuation of Better Late and one of its big bets for the new season, having not attracted enough audience at a particularly sweet moment for the network.

The space hosted by Boris Izaguirre and Adela González will say goodbye to the audience on December 16, just before the Christmas break. laSexta made a complicated commitment to live streaming at the return of summer to compete with Fiesta on Telecinco, with Multicine on Antena 3 and with Home Cinema on Cuatro, and entrusted it to two communicators with a strong pull.

Better Saturday premiered on September 9 with a 5% share and 455,000 viewers, and never reached that figure again. Last Saturday it had its worst performance: 3.5% and 337,000 viewers. Atresmedia sources emphasize that, although the data is not bad per se, it does contrast with the good moment that the chain is experiencing.

laSexta closed November with its best figure for a year and a half with 7.1%, and added two and a half years of leadership over its rival, Cuatro, and closer to Telecinco than it is to Antena 3, the network congratulates. The good data has raised the demands on the programs, hence the data from Más vale sabbath has been insufficient.

According to Algo Pasa TV, both Boris Izaguirre and Adela González will continue to be linked to the network, to which they have a long-term contract, so it is to be expected that they will be assigned a new format in the near future.