Limited Edition Prada: The 24-hour-shirt

the speech was still everywhere of slowing down. Longevity and, the keyword of the hour is sustainability. That one has made, but the bill without the market, s

Limited Edition Prada: The 24-hour-shirt

the speech was still everywhere of slowing down. Longevity and, the keyword of the hour is sustainability. That one has made, but the bill without the market, show battles now the various discount, on the occasion of the reduction of VAT. Many traders are started as a precautionary measure before the end of June.

Jennifer Wiebking

editor in the Department "life," the Frankfurt General Sunday newspaper.

F. A. Z.

Not so, the Italian brand Prada. Of course not. The luxury house is animated now, as in fashion, back in the extraordinary times of a certain normality, as Paris and Milan have just announced plans to organise in September-very well Fashion Weeks, nevertheless, to a comparable calculated Consumption. The first Prada shirt in times of Corona to be the only one. So, for this month. It bears the name of "July" and is available for exactly 24 hours. From Thursday, 2. July, 15 PM Central European time.

The watch, you could say. Now, every Minute counts, because, clearly, that the part is also limited to 50 pieces. Not worth mentioning, actually, that it is unisex. And expensive – 790 Euro.

strategy reminiscent of Burberry under Christopher Bailey

The July-shirt in the racing driver-style from Prada but also to the strategy of Burberry, before Riccardo Tisci came, when then-chief designer and CEO Christopher Bailey, brought his collections straight from the catwalk into stores and christened it, appropriately, "September" and "February". Very successful he was not. After all, time in accordance with this Shirt from Prada is on the other hand, since it is linked also to the discussion of seasons, has won in the course of the Corona-crisis of meaning: That winter coats in July and summer camps dresses in January in stores and Online Shops hang ready for sale, find now some designers strange. Seen in this way, Prada is with the July-shirt in July is already up-to-date.

Updated Date: 02 July 2020, 05:20

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