Partnerships That Make Arsenal a Commercial Successful Brand

Arsenal football club was formed in 1886 and is popularly known as the gunners

Partnerships That Make Arsenal a Commercial Successful Brand

Arsenal football club was formed in 1886 and is popularly known as the gunners. The chant Come On You Gunners (#COYG) is what the fans use currently to cheer the team. The team boasts of being the only team that has never been relegated from England's top tier league. The Gunners have recently endured trying times under manager Wenger. They haven't lifted the Premier League since the 2003/04 season. They have however won a couple of domestic cups (FA and England league cups). On the continental scene, they have failed to win both the UEFA Champions League and the Europa League. All this aside, Arsenal Football club is considered a rather successful commercial club. The club gains commercial success from a number of sponsorships. Below we take a look at some of these partnerships.

Lead commercial partners for Arsenal Football club.

Puma

Back in 2014 popular sports line, Puma replaced Nike as the official kit sponsor of Arsenal football club. They signed a five-year deal worth a whopping £150million. This is likely the last dealings between the two parties as it is expected that Arsenal will replace Puma with Adidas for around £40 million per season.

BYD Auto

Early April saw the football club sign a deal with Chinese electric car brand BYD. Build Your Dreams (BYD) hopes to use Arsenal’s massive fan base and online presence to establish its goal of a greener future. BYD will brand its logo on the chairs at the Emirates stadium as well as provide the pitchside LED boards.

Betting partners

Arsenal football club has deals with a number of regional betting companies. They include:

·12BET – Asia.

·Betfair – UK, Europe, South and Central America.

·SportPesa – Africa.

These deals make it easier for fans from the region to get access to official Arsenal merchandise. On the betting perspective, the fans will be able to get access to exclusive betting odds, tips, and predictions.

From all these deals it’s easy to see why this gigantic football club is considered a commercial success.
Updated Date: 15 October 2018, 18:47

John Thunberbold

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