Elon Musk's first year as owner and manager of the social network X, formerly known as Twitter, has been a real roller coaster. The decisions he has made regarding comment moderation, the service's tools and his own messages on the social network, often controversial, have turned Twitter's traditional business, which depended 90% on advertisers, upside down. and scared away some of the most loyal users.
Now, aware that he needs subscriptions to the service to work more than ever, Musk has decided to add more options and tiers to the X Premium program, including the ability to completely remove ads.
Until now, X offered users a single subscription option. For eight dollars a month, X Premium users have access to advanced publishing tools that allow you to write longer messages or edit already published texts.
This subscription also improves the visibility of posts, allows you to display the verified account symbol next to the name, and access the ad revenue redistribution program if the account is relevant enough. This service pays users a small amount of the advertising revenue generated from their comments.
For those who want to pay a little less, there will now be a somewhat more limited plan, X Basic, which for three dollars a month will offer access to the same advanced publishing tools. This subscription, however, will not allow you to display the verified account symbol or give you access to the advertising revenue redistribution program.
X Premium will also have a more expensive option, called X Premium, which maintains all the tools of X Premium but completely eliminates advertising in the main view of the application, whether you choose to order the messages algorithmically or chronologically.
X Premium users will still see ads, although the amount will be reduced by 50%, something Musk promised months ago but had not yet been implemented, and both Premium and Premium users will continue to see ads in responses to questions. messages.
With the new offers, Musk seeks to convince more X users to pay for the service, a necessity given the flight of advertisers that the platform has suffered since he took the reins. More than half of advertisers have stopped investing in the social network.
In a recent document pointing out the most important changes that the company has had in the last 12 months, those responsible for X assure that some brands and companies that had paused investment are reconsidering their position and plan to return to the social network.
Musk's controversial management, however, has not only affected advertisers. It has also scared away some of the most loyal users. According to the consulting firm Sensor Tower, the social network has lost about 16% of its active users in the last year, a fall that has accelerated since Musk's decision to change Twitter's name to X
