The English Court anticipates turnover of 1,000 million euros in 2020 from the "business online" , according to has advanced the director of "ecommerce" and customers of the giant of the Spanish distribution, Ricardo Goizueta.
Goizueta has made these statements during his speech in the assembly of Anged, where he has addressed the challenges and synergies "on" and "offline" in the trade. The manager has pointed out that the application of mobile of The English Court has more traffic than other devices . "The online shop is the first store of The English Court", he noted.
In this way, the Spanish group has plans to implement within 15 days the new version web commercial for mobile, while will launch before the end of the year, their new "app" , which aims to change the way you communicate with your customers and your bet by the omnicanalidad, as he advanced to the president Marta Alvarez at the last shareholders ' meeting.
In this sense, Goizueta has ensured that The English Court has a roadmap, "clear", and that is the example of how they are addressing the digital transformation in the enterprise , although it has been recognized that one of the threats is that the ""ecommerce" exploits" and "not being prepared" in some categories.
So, it has argued that the market of "online" to grow, but not so "disproportionate", and has recognized that the "Black Friday" "is not a good news." The manager has advanced a multichannel customer "buying twice" and has been pointed out that in the bet by the omnicanalidad, all marks will have the full assortment is offered in the "online" and customization, with "emails" personalized to each client.The English Court plans to set up within 15 days, the new version web business to mobile, as that will launch before the end of the year, their new "app"
sales "online" of The English Court grew more than 20% in 2018 , the result of the strong commitment to the "ecommerce", and the omnicanalidad of the group.
In particular, sales online now account for 4% of the group's turnover of distribution . In the last financial year, increased by 17.4% and the number of orders, 19.7% in turnover and a 16% traffic to the website. With almost 1.6 million references published during the year 2018, the web "www.elcorteingles.es" it has reached 19.9 million unique monthly users , which represents a growth of 30% over the previous year.
this way, El Corte Inglés is situated in the podium of the trade "online" in Spain, only behind Amazon and Alibaba , and becomes the first Spanish company in the sector of "online", growing above the market.Updated Date: 25 September 2019, 11:03