With the combination of the technology of blockchain and the "e-commerce" launches this month to the market Tattoo Wine , a platform specialized in wine that wants to revolutionize this industry. Bodegas Riojanas is the main partner in Spain for this project which aims to provide confidence to consumers of wine at the same time creating a global network and transparent.
"In all Asia there are problems of authenticity of the products that arrive there and the wine is not an exception. There are great brands of French champagne that come to forge a 70% and it is a fraud that hurts all of us", he explains to ABC, James Frias, president of Bodegas Riojanas. "In Europe we assume the warranty of the product because the standards are demanding but the same is not true in other markets," he added.
The winery Spanish is added as a partner to this new concept of marketing of wine presented by the society of chinese origin Blockchain Wine Pte., it belongs to the platform and is supported by The House of Roosevelt, one of the leading distributors of wine in Asia . Tattoo Wine is the acronym of "Traceability, Authenticity, Transparency, Trade, Origin, and Opinion" (traceability, authenticity, transparency, trade, origin and opinion).
Each bottle of wine you will have engraved a QR code that will be unique thanks to which the participants will be able to access the information of each bottle.
"The platform is very didactic. Allows you to open a dialogue with the consumer. Offers all kinds of information about the harvest, the barrels used, the time of transportation... Guarantees the authenticity of what you are consuming," says Cold. Also, remember that it is a platform for wines of value-added and Bodegas Riojanas "we are the only winery in spain that you start on the project." The chinese market and other asian countries "is where there are more chances of business and where most urgent it is. It is a technology that is implanted in a multitude of areas and that could be integrated in other markets," he stresses. In the case of countries such as China, "the use of mobile shopping is higher than in Europe", which they favors. The potential customer of Asia "is a consumer with high purchasing power interested in the wine and in the european culture which is accustomed to act in the social networks".
Bodegas Riojanas , which has as an axis to bet on innovation while maintaining respect to the tradition, already sold in Asia and China is one of the ten largest export markets. Thanks to Tattoo Wine "we expect sales to grow. We noticed a greater interest for the Spanish wine and culture and we know that one of the barriers to growth is the warranties. With the platform this problem is solved," stresses Cold.Updated Date: 18 September 2019, 09:00