The ARD has positioned itself in the run-up to the for a week under exclusion of the Public the current phase of the Auction is clear. "Sports for us is a core right," said sports coordinator Axel Balkausky the German press Agency. "Our interest remains high, we'll look at the tender." And sure bid, if after the Live Rights last week, now the packages with the height points to the highest bidder to be sold.
DFL Boss Christian Seifert seemed to be in the past few months, Fell to have found to make the classics of sports jokes. A lot of his set: "The big difference between the sports show and the barbastelle bat, the world of sports is a nature reserve was cited." Balkausky "not found the very funny" and countered: "I knew that he went among the conservationists." The ARD sports coordinator "was charming, the image. He has also said many Positive things about us.“
in fact, said the DFL Boss, the sports show was a class partner and one of the great iconic brands of the ARD as the "crime scene". "We are very satisfied with the sports look, also how it is made." Since he did not know, however, that the sports show since the Corona-forced break significantly weakens. Also, last Saturday, only 3.6 million people watched, on average, before the Corona-crisis, the average was 4.8 million, which was substantially higher.
Seifert made it clear: "We write the sports show as well as the double pass, but the free-to-air Highlight rights and no shipments." In this case, the package I. It is the most valuable of the seven highlights packages that will be auctioned off this week, and allows summaries on Saturday from 18: 30 together. At just over 100 million euros, the value is estimated.Updated Date: 16 June 2020, 13:19