The Corona years lead at Peek
The Düsseldorf fashion retailer Peek, which came under pressure in the Corona crisis
In 2020 and 2021, the Corona crisis led to a massive slump in sales, which put a heavy strain on the company's liquidity, it said. "The impact has hit us hard, causing a loss in the three-digit million range," said a company representative. Now the fashion retailer is also suffering from poor consumer behavior as a result of the Russian invasion of Ukraine.
The fashion retailer had greatly expanded and invested in its online activities during the pandemic. The strategy should now be reconsidered and adjusted. Business operations continue without restrictions. According to current plans, there are no plans to close branches.
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