As an electrical contractor, you’ve mastered your trade and spent the time to serve your customers and grow your business. But how do you attract new customers in this new digital age?
Now, it is more important than ever to grow your business through online digital marketing. While you may not be a digital expert or a marketing expert, such skills are essential for the health of your business. To help, here are 5 top digital marketing strategies for electrical contractors:
- Make a Great Looking Website for Your Business
Your website is your virtual presence online. It is vital that it looks good, provides customers with the relevant information they are looking for and that it is easy to navigate. Your customers should be able to tell you’re an electrical contracting business at first glance. Choose attractive colours and graphics.
Be sure to use professional-looking photos instead of dull or cheap-looking stock photos. Personalize your site with your picture and story. Customers like to know there are real live people behind the business instead of just a company name.
- Optimize Your Website
Now that you have a great looking website make it easy for customers to get a hold of you and request a quote. These features are one of the first things visible to new visitors on your site.
You can also add an interactive chat function that lets customers contact you with questions or issues, and you can respond right away. This interaction is a great way to build trust with new clients and to take care of any problems that may arise.
- Optimize Your Website for Local Google Search
Many customers want to find professionals that work close to home. It helps to make a name for your business in your local community. One easy way to do this is to make sure you are registered on Google My Business (GMB). This feature is how your business will show up on Google Maps, Google searches and gives you a lot of useful analytic tools. You can even use GMB to gather customer reviews.
Apart from Google, you can opt for a local SEO in San Francisco to help you build your online presence. Also, there are other local business directories that many people look to for recommendations. Be sure you are signed up for local online search directories such as Facebook, Instagram, Better Business Bureau, and Yellow Pages. Contact information and business information is up-to-date on all listings.
- Use Social Media for Advertising
Facebook makes it easy to create and buy an inexpensive ad that can target customers that are most likely to need your services. With just a few clicks and a company logo or picture, you can create the ad yourself. You can also choose from many options, including pay per click ads which make it relatively inexpensive to advertise your business.
- Use Social Media to Connect with Your Customers and Your Community
Sometimes, the best way to build a name for your business is to give something back to your community. Why not create a series of videos about common electrical problems and share them with people in your community on social media? You’ll be helping people solve a problem and building brand recognition for your business and generating word of mouth recommendations with local clients.
While your business may be electrical contracting, understanding how to market your business online has never been more important. With these tips, I hope you’ll see how electrical contractors can benefit from digital marketing.