These days, you don’t have to know how to code to build a website. Upon purchasing your domain name, you can easily use website builders to help you create the best website possible for your articles or products. But because you’re not a designer, there’s a risk of misusing the drag and drop features of a given template.
For instance, if you check out the website templates available at Sitebeat SG, there are many ways you can still edit the templates to your liking. However, there’s a fine line between editing it to fit your brand identity and editing it to completely change the way it was designed. Remember that those templates have been vetted to give the best user interface and experience, as well as optimised for better search engine ranking.
So if you’re planning to make use of website builders, here’s how you can change things up without hurting your chances of getting traffic.
Map out the customer journey
Before you start moving things around, assess the website template you’ve chosen first. If you’re the customer and you’re visiting the website for the first time, what will be looking for? Note that there are three primary reasons why customers go to your website: to know more about you, to look at what you’re offering, and to find a way to contact you should they want to. Make sure to have all the information provided for them so that their initial customer journey is complete.
All of these should eventually urge them to make a purchase. To make an informed decision, you can ask your existing customers about what made them convert, and you can use that information to make an initial plan on the website’s design and content.
If you don’t have customers yet, you can ask those who have bought in stores which sell the same kind of product. In this way, you can also know how to angle your content so you can better show what makes yours better than the competition.
Remove the unnecessary elements
Visitors have an average attention span of 8 seconds. This means that content on the homepage that’s longer than 100 words may not be read. To get your point across, you must be able to create concise copy and attention grabbing headlines.
When you’re editing the website builder, take those copy considerations into account. You can easily resize text containers and add photos to supplement your content. Speaking of photos, you must make sure that these are all not just generic stocky photos. Make sure that if you’re going to use creative commons photos that you mix it up with real photos you shot too. Website visitors already know when an image is a stock image, and it’s a bit of a turn off.
You may also remove some of the animation as this makes your website loading speed slow. Go for a simple rotating hero banner instead.
Make your social icons visible
Website builders already come with default social icons, all you need to do is link your accounts so that it lands on your pages. However, there might be pages you want your customers to know about. Website builders often recommend plug-ins which you can install for social sharing like Sumo.
The great thing about using plug-ins that are compatible with your website template is the statistics you can get from the social sharing plug-in. They can count, not just how many people have shared content from your page, but also how many subscribers you’re getting per day, visits per page, and more. This can be helpful data so you what kind of content sells.
When choosing a website template, it’s not just important to look at the aesthetic, but also at how you can edit it to make sure the customer gets optimum user experience. Make sure you’re able to provide that by keeping these tips in mind and letting the pre-built design work for you.Updated Date: 08 July 2019, 19:24