What is Whiteboard Animation and How Can It Benefit Your Company?

If it seems as though businesses are always looking for a way to increase sales

What is Whiteboard Animation and How Can It Benefit Your Company?

If it seems as though businesses are always looking for a way to increase sales, gain more customers/clients, and grow the business, that’s probably because they are. The goal to grow the business is usually the top priority for companies, especially those that are just starting out. While there are all kinds of big changes and methods you can use that will help to achieve that growth, there are some lesser known tips that can in fact benefit your company.

Whiteboard animation isn’t exactly something that is being talked about on a regular daily basis, but that’s not to say it doesn’t offer its fair share of benefits. If you’ve never heard of whiteboard animation and you’re curious as to how it can benefit your company, then you’re going to want to read on.

Whiteboard Animation – What Is It?

Let’s start with the basics, which is the definition of whiteboard animation. Unless you work in marketing, graphic arts, or video production there’s a good chance you’ve never even heard of whiteboard animation.

It is defined as an explainer video and is an animated film that takes place in front of the actual view. The way it works is that a series of drawn pictures appear on the screen that tie together and tell a story. There is typically a narrator to help move the story along and make sure it is clear.

Why Use Whiteboard Animation?

So why use whiteboard animation? Well as mentioned it can tell a story, which means it’s perfect for introducing new products and explaining how a company’s products and/or services are used. It’s ideal for those companies that need more than just a photo to sell their product or service.

Now here's the beauty in it, this process is actually quite simple when done by professionals. As long as you have a clear message, a professional production company such as Spiel Animations can work with you to bring that message to life and tell a story based on it.

The process involves drawing storyboard drafts which the customer, who is you, can go over and either go ahead with or ask for edits. The production company looks after syncing music and narration to ensure everything lines up as it’s meant to.

Additional benefits include the fact you don't have to hire actors, and no-one has to appear in front of a camera.These styles of videos have more impact than a run-of-the-mill slideshow would have, and it's a good way to explain something in a simple easy-to-follow manner.

One of the Most Effective Marketing Tools Available to Companies

In reality, this type of video can be one of the most effective marketing tool at your fingertips. The emphasis on a user-friendly explanation helps them to really hit the mark. As long as the messaging is clear, the video is easy to follow, and the pictures are engaging, you are sure to get the kind of positive results you are after.

Updated Date: 11 June 2020, 06:36

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