For a time eclipsed by Scottish single malts and Japanese whiskeys (even if the success of Jack Daniel's and Woodford has never wavered), bourbon is once again finding its place among the spirits favored by the French. And well beyond the borders of France. So much so that Woodford Reserve is now investing in the field of luxury by becoming the first American whiskey presented in a decanter signed Baccarat. The liquid is to match, it is a Reserve whose final maturation took place in barrels of XO cognac, selected by Chris Morris, the master distiller of the historic Kentucky brand.
Another surprise, the craze for bottles of Blanton's and Weller, which seized the amateurs: the latter are almost sold under allocation (sale limited to one bottle per person at La Maison du Whiskey for The Original, the entry of Blanton's range...).
Several reasons explain this comeback: the quality and image of these brands, the very competitive quality-price ratio of certain references (Buffalo Trace) and the endorsement of bourbon by the tenors of modern mixology. Even an ultra-classic cocktail like the Old Fashioned, prized in particular by Don Draper, the hero of the Mad Men series, is once again in fashion! Even better, the famous Le Nez du... collection, ideal for educating your sense of smell, has just published a box (12 aromas) devoted to American eau-de-vie (€75). A sign that does not deceive...
