Mark Zuckerberg, the owner of Meta (Facebook, Instagram), announced this Sunday the launch of Meta Verified, a paid subscription starting at $11.99 per month to authenticate the account on the platforms, while the social media giant You are going through a difficult financial period.
The scheme, which will roll out first in Australia and New Zealand this week, is similar to the one set out by Elon Musk on Twitter, with identity verification services and perks like "direct access to customer service."
"The idea is to improve the authenticity and security of our services," said Mark Zuckerberg in a post on his Instagram channel and on his Facebook account.
On Facebook and Instagram, subscribers will get a badge that shows their identity has been verified, as well as protections for their account (including against identity theft), access to customer service and more visibility, according to a Meta spokesperson. .
Content from creators who subscribe to Meta Verified will get more exposure and appear at the top of search results and recommendations.
The subscription is only available to individuals and professionals over 18 years of age; it is not open to corporate accounts.
According to the criteria of The Trust Project
