Gibraltar creates a mobile phone company for the birtánicos living in Spain

The company estimates a potential market of a million and a half people

Telefónica, Vodafone and Orange are critical of the high tax burden to a "sector absolutely deflationary"

Gibetelecom, the main telecommunications company from Gibraltar has launched to the conquest of the Spanish market by creating a new mobile operator called Lobster with services in native English for your customers.

Lobster, which in Spanish means Lobster, seeks its niche market among the british population, and of other countries-speaking anglo-saxon, resident in Spain. A collective comprised of approximately a million and a half people, according to their estimates of the market.

A population concentrated mainly in the insular territories (Balearic and Canary) and in the mediterranean coast, which the company estimated to grow in the coming years.

According to the company in a press release, "the mark Lobster was created to establish an emotional bond with the values and services british" and presume that the DNA of the company is "English, easy and without effort".

This new operator is a registered trademark of Zinnia Telecommunications, a company based in Spain which in turn is owned by the Group, Gibtelecom, the leading company in the telecommunications market of the british colony.

Lobster is directed by Gabriel Míguez, Executive Director-Director General and previously Director-General in Yoigo and Telefónica, Tony Watts, Director of Marketing, and previously Director of Product and Supply in Yoigo, and Alfonso Rodríguez, sales Manager, and previously Commercial Director at Lebara.

For its emergence in Spain Lobster will use the Telefónica network, seeking to cover the greater part of the national territory. The rest of the infrastructure is done by the matrix gibraltar, which claim to have made an investment of more than four million euros to put this project in motion.

The company will begin to provide its services in the month of December. However, it can do so only through phone and internet, and will not have points of sale physical until the year 2019.

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