The Danish giant is considering to change the name on more than 1000 shops

Dänisches Bettenlager and Jysk is one and the same chain. however, It is not completely clear to all customers, as the Danish sengetøjsgigant worldwide. In th

The Danish giant is considering to change the name on more than 1000 shops

Dänisches Bettenlager and Jysk is one and the same chain.

however, It is not completely clear to all customers, as the Danish sengetøjsgigant worldwide. In the German-speaking countries Austria and Germany have Lars Larsen's business empire in a total of 1050 stores, which all bear the name Dänisches Bettenlager - i.e. without the 'Jysk' on butiksfacaden.

But now it must with great probability be made, writes the Financial.

the Chain with barely 3000 stores worldwide will have the 'Jysk' with all its storefronts.

- We throw ourselves out in the plans for a change in Austria, while in Germany, we with only 970 stores pending and not doing anything right now. The vision is, however, that we must have Jysk in all places, says ceo of Jysk, Jan Bøgh.

at the time Of writing says 'Jysk' on the facade of the 1,800 shops in 50 different countries.

In the spring of 2019, it came above that the chain plans to put the companies Dänisches Bettenlager and Jysk together.

It is not the first time that the chain make a name change. In 2001 replaced the name of 'Jysk Sengetøjslager' with the shorter 'Jysk'.

Updated Date: 23 November 2019, 00:34

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