Towards the end of 2018, something changed on Facebook. Not for good. When trying to change your algorithm to give priority to the interactions between users instead of the content released by large websites, it got otherwise it was proposed. He did not unite people: he tired her.
According to a new report from The Wall Street Journal, in which an internal and secret report of Facebook is cited on changes in his algorithm, these changes were focused on reducing the impact of the media in their users so that they had Healthier relationships online.
The result, however, was that the sensationalism and hate publications became tremendously popular, creating a climate of crispness with clear consequences in the real world. This research goes from another hand published yesterday on how Instagram is destroying the self-esteem of a generation of women.
The report cites Spain as a clear example of what Facebook was getting. During separatist protests in Catalonuna throughout 2018, hate messages, insults and threats grew by 43% between the Spanish Facebook audience.
The company's reasoning is that this increase in tension is due directly to the change in the algorithm. To adapt to the new standards, social agents and political parties change the form and bottom of their messages, making them more sensational for the Social Network algorithm to reach more people.
This could be read in two ways. One, which Facebook wanted to unite people, but the shot came out by the cylinder head. Another, that political parties and other opinion leaders are the culprits of tension because they used Facebook tools inadequately.
However, given the Facebook response, only the first option seems completely valid. When those responsible for this report presented Mark Zuckerberg, CEO of Facebook, the results of him, the executive's response was disappointing: Zuckerberg did not want to change anything in order not to reduce user interactions. In other words, so that Facebook did not lose audience and, therefore, advertising income.
The solution to this all over does not seem easy. The WSJ cited James Barners, former Facebook employee who left the company in 2019 for obvious reasons, saying that it is not clear how this can be solved without any problem being generated. Facebook is so massive that there is no simple solution to your problems, he assures him.
Date Of Update: 21 September 2021, 22:23
